Effective and safe skin whitening serum, is in great demand throughout the world. The desire for a lighter complexion is a personal and cultural preference, and for this reason a great number of skin whitening products are available. There are, however, few that are really outstanding and protect the integrity of the skin, while being truly effective. An intense skin lightening serum is a product, highly prized, both by consumers as well as cosmetic professionals.

CHOLLEY Phytocell® Whitintense Serum has been developed to fully satisfy these requirements. It takes into consideration the entire melanin production, maturation, and transfer cycle. Melanin is the pigment responsible for the natural tanning process. Its turnover cycle is about 21 days and for this reason, CHOLLEY Phytocell® Whitintense Serum achieves its optimal results with the regular application through a period of several weeks.
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WHAT CAUSES HYPER-PIGMENTATION
Melanin is a brown pigment found in the epidermis (the upper or so-called horny layer of the skin.) It gives the skin a natural tan color and protects it against harmful UV radiations. Melanin is produced by special cells called melanocytes in the basal layer of the epidermis. The production and maturation of melanin occur in several steps:
  • The production of melanin is triggered by melanocyte-stimulating hormones (α, β and γ-MSH). They bind with a specific site on melanocytes to produce the melanin pigment. α-MSH is by far the most important hormone in the production of melanin.
  • Once produced, melanin has to mature by reacting with the tyrosinase enzyme. Tyrosinase is a copper-containing enzyme that reacts with melanin in a two-step process. Without the tyrosinase process, melanin cannot mature and attain its brown color.
Darker skins contain more melanin, and exposure to UV radiations (sunlight or tanning lamps) intensifies and accelerates melanin production. As opposed to a normal darker complexion, hyper-pigmentation is localized and results from intense and irregular production of melanin. The most common examples of hyper-pigmentation are age-spots and melasma (dark patches often associated with a pregnancy.) A skin trauma or acne scars can also result in hyper-pigmentation.

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BEST SKIN BRIGHTENING SERUM

CHOLLEY Phytocell® Whitintense Serum  is an extremely effective product for a whiter and more radiant complexion. Based on CHOLLEY’s exclusive IC-RAMP® Technology, it has a light, fast-penetrating, and pleasant texture. It is ideal for women and men of all ages interested in an intense skin brightening serum with superior results and Swiss quality.
CHOLLEY Phytocell® Harmonizer  is especially formulated for the problems of age spots and dark patches of the skin. Most intense lightening serums lighten the skin indiscriminately and at the same rate in all areas. These products are not ideal for treatment of age spots and dark patches, as they cannot reduce the contrast between the darker and the lighter areas. Alternatively, CHOLLEY Phytocell® Harmonizer  employs an advanced differentiated whitening mechanism. It is based on the highest-quality and the most effective Swiss ingredients, including phyto stem cell extracts.
CHOLLEY Phytocell® Harmonizer  brings the excess production of melanin under control. The dark areas lose melanin at a higher rate than the surrounding skin, resulting in diminished contrast. The skin becomes more harmonious and younger looking as age spots fade, and dark patches become less visible.


SKIN LIGHTENING PRODUCTS.